Brand first
Black, yellow, oversized type and burger-led imagery keep the digital experience connected to the physical brand.
Hospitality · Restaurants · Case study
Dedos Tenerife
Bold enough to match the brand. Simple enough to get people booked.
Dedos already had a loud, recognisable personality. The digital job was not to tone that down — it was to turn the same energy into a clear multi-location customer journey.
TypeMulti-location restaurant
FocusLocation UX · bookings · ordering
BuildWordPress · Elementor · custom JavaScript
Visit live website ↗
The brief
Make a loud brand easy to use.
Dedos is intentionally bold: black, yellow, oversized typography, strong food photography and a sense of fun. The website needed to feel unmistakably Dedos without allowing the visual personality to get in the way of booking, ordering or choosing the right venue.
With multiple locations, the bigger UX challenge was context. A customer choosing Las Américas should not accidentally end up with an XSur reservation or ordering journey. The site had to remember the venue choice and make the next action feel obvious.
Design direction
The brand stays loud. The journey stays clear.
The visual system uses the existing Dedos personality as a strength, then creates enough hierarchy around it that the commercial actions remain easy to find.
Action close by
Reserve, order and location actions are treated as core parts of the experience rather than footer utilities.
Multi-location clarity
Venue choice influences the journeys that follow so customers are less likely to land in the wrong booking or ordering flow.
Development & UX
One front end. Different venue journeys.
The interesting part of the build sits underneath the visual layer: the website needs to react to the customer’s selected venue and direct reservation and ordering actions accordingly.
WordPress + Elementor
A flexible editing environment for ongoing content while retaining custom behaviour where the experience needs it.
Custom location logic
JavaScript handles selected-venue state and updates the relevant calls to action around the site.
Reservation journeys
Venue-specific reservation triggers keep the booking route aligned with the selected restaurant.
Ordering behaviour
Takeaway and ordering actions change with location rather than relying on one generic link.
Bilingual experience
The same location-aware behaviour is maintained across English and Spanish journeys.
Mobile-first actions
Important restaurant actions remain close to the customer on smaller screens where much of the journey happens.
What changed
The website behaves more like the business.
The finished experience keeps the energy of the Dedos brand while giving the multi-location operation a clearer digital structure. The design looks intentionally loud; the functional logic underneath it is deliberately quiet.
- A distinctive design that does not flatten the existing brand
- Venue-aware reservation and ordering actions
- A clearer route from location choice to customer action
- Responsive behaviour designed around restaurant use cases
- A flexible WordPress editing experience with custom front-end logic
The contrast
Same designer. Completely different answer.
Dedos is intentionally loud, playful and immediate. Kensei needed almost the opposite: restraint, atmosphere and space. That difference is the point.
View Kensei Tenerife case study
Selected work
See the website in context.
The screenshots here are the real live-site designs rather than recreated portfolio artwork. Explore the site itself or head back to the wider 1412 portfolio.
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